Ebook Download Marketing for Hospitality & Tourism (5th Edition)
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Marketing for Hospitality & Tourism (5th Edition)
Ebook Download Marketing for Hospitality & Tourism (5th Edition)
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Product details
Hardcover: 720 pages
Publisher: Prentice Hall; 5 edition (May 10, 2009)
Language: English
ISBN-10: 0135045592
ISBN-13: 978-0135045596
Product Dimensions:
8.6 x 1.2 x 10.9 inches
Shipping Weight: 3.8 pounds (View shipping rates and policies)
Average Customer Review:
4.2 out of 5 stars
72 customer reviews
Amazon Best Sellers Rank:
#295,938 in Books (See Top 100 in Books)
This is not the same as the American version of this book, like they claimed in the description. This is the Indian version and it is lacking, to say the least. Inside the front cover it is referred to as the "authorized adaptation." I don't know if this was translated to some language and then translated back to English, but there are more than a few grammatical errors. I've had to 'interpret' more than a few sentences. It also has the worst index I have ever encountered. There are major concepts in the book that do not appear in the index! But, there's an inch and a half long section for sales. Not different types of sales related topics, just "sales." I'm sorry, but that's not helpful. And they switched chapters 3 and 4 for some reason, so I read the wrong chapter for one of my assignments. I kept wondering when the the concept that I was supposed to write about would be introduced, only to find out after I finished the chapter that I was reading the wrong one. I ended up ahead in the reading, but having to cram another chapter in that week sucked. There's a reason this book was cheap, because it's a cheap knock off of the real book. Don't do it!!
Zoom in on the red triangle in the upper left hand corner. It says "Circulation of this Edition outside of the Indian Sub-Continent is Unauthorized"That fun fact is not mentioned anywhere on this listing. Its completely different than the American version of this same textbook and edition of my classmates. Its void of color and full of mistakes, and the chapters and page numbers are completely different. The table of contents is also completely incorrect and brings you to random places within the book. Complete waste of money, do not buy.
I gave this a five-star rating because it's one of the best marketing books I've ever read - and I'm a marketing student in my senior year and have read many, many marketing text books. The authors take all the facets of marketing (product development, pricing, advertising, etc.) and integrate them as one concept: true marketing. Most books say that all the facets are one, then treat them as separate; I felt this book did a much better job of treating them as a whole. The text was generally engaging, although it's still a text book. However, if this wasn't just about the hospitality and tourism industries, I'd recommend it for most marketing classes.My only complaint is that it's supposedly about the tourism and hospitality industries. However, it's really about the hotel industry, with frequent references to the restaurant industry. Airlines are mentioned occasionally, and cruises and travel agencies definitely take a back seat role. That disappointed me, because I was interested in travel agencies, but the book would still be useful to those in the lesser-mentioned industries.
Book was as described and I got an A in the class! Hallelujah nerds!
The biggest drawback I have found with this international version is that there are some numbered blank pages that the US version doesn't have, so during class when they reference a specific page it isn't they same. Other than that the text is all the same, so it's a great savings. I saved about $140 by getting this one.
Book arrived before schedule delivery! Thank you so much. I am very satisfied with the purchase. I look forward to purchasing more products from you in the future!
Good book for hospitality majors. I would recommend.
They don't have the chapters labeled and everything is on incorrect pages. Not like the original one at all. I was not happy with this product.
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