PDF Ebook , by Brittany Hennessy
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, by Brittany Hennessy
PDF Ebook , by Brittany Hennessy
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Product details
File Size: 656 KB
Print Length: 273 pages
Page Numbers Source ISBN: 0806538856
Publisher: Citadel (July 31, 2018)
Publication Date: July 31, 2018
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B0776DNBP9
Text-to-Speech:
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Amazon Best Sellers Rank:
#12,980 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
FULL DISCLAIMER - I am featured in this book.My name is Heidi and I am an influencer. I am a normal person - no model looks.nor figure ( I am a size 6-8) but I do know how to use makeup and work my angles : )I started building my following on Instagram a few years ago and after reading the book I would definitely say - BUY THIS BOOK and TAKE NOTES.Brittany Hennessy (like a lot of the women featured) cut her teeth on social media. She started her own blog years ago and made money off it, worked at agencies big and small and thanks to her acute professional knowledge on what works and doesn't on social - landed a position as Director of Influencer Relations at Hearst Publications - where all she does all day every day, is work. with. super. influencers.So do you think she knows what she is talking about?Here's what the book would teach you- what people want to see on Instagram- what it takes to build a following on social media- the types of Influencers out there - anecdotes from influencers (normal people with strengths and weaknesses) who have built themselves from the ground up.- what an agent could do for you ( note - you dont NEED one to succeed, but a good one helps you get there faster)- what bad habits to avoid if you want to get campaigns over and overI read some of the negative reviews here and here are my thoughts:- a lot of them just don't like Brittany's message - i.e. you got to do the work.- they say it favors 'people who look a certain way'. Yes social media likes attractive people. That's also true in real life. The good news is though, most people are attractive if they are well-groomed and are genuinely nice and have personalities. And a lot of influencers are not physically perfect - we just know our angles, and if you are not a fashion/beauty influencer per se, concentrate on creating beautiful content. Scott Schumann took photos of others. He has millions of followers.- that being an influencer is just 'a bunch of girls who do nothing but post photos of themselves all day.' .If you ever shadow a professional blogger or content creator , you can easily see taking photos takes probably 5% of our time. The rest of the time we are creating editorial calendars of what to post, pitching brands, creating proposals, planning the shoots, editing and engaging with our audience.So if you want a truly inside look on the world of #influencers , read the book , and get informed insight on what it really takes to become an "Influencer" .Heidi
This book is a rip off. The text is gigantic, so there are only a few sentences per page. Also, it is a feminist book. The entire book is about women in the influencer market. If you are a female, this may be an empowering book, but as a male, I find it useless. It has sections with headlines such as "women dominating the influencer market" and "my advice to young girls is to be YOU" and "Don't be that girl" and a lot more of that. Clearly geared toward women and clearly not what I was looking for. There is also a glossary with words defined such as "content". I have come to realize that this book is meant for 12 year old girls who may want to expand their instagram, and definitely not for anyone looking to be the next Tai Lopez.
There is so much insider information in this book that there is no way to know unless you work in the industry hiring influencers or are already a successful influencer yourself. This book is a great resource to understand how to take your online presence to the next level. It's easy to read and has a lot of actionable advice. There's nothing else like this out there -- glad i grabbed a copy!
As a relatively new influencer, I was looking for some more guidance and came upon Influencer. I find that the biggest challenge whenever venturing into an unfamiliar space is that you don't know what you don't know. Luckily, each chapter Brittany writes is saturated with easily digestible, helpful advice that fuels conversations you need to have with yourself as an influencer. Her voice is heard from front to back and makes it feel like she's sitting down with you and walking you through the tips you'll need. I recommend this to anyone who is looking for counsel from an industry expert on their journey to instagram fame!
Might be a decent book on the actualTopic, but I thought it would be about general influencer in one’s field of work. Instead, it was basically about getting famous via Instagram. Like those people who have grumpy cat and so on. Not remotely of interest to me. I returned the book.
Read this whole book in a day and it has a ton of great information - all the do's and don'ts, how to build your brand, and how to package it. Brittany also included examples on how to professionally answer emails, negotiate brand deals, and things brands are looking for when reading your about page. I think every aspiring influencer and current influencer can take away something from this. There's nothing else as honest and helpful as this book out there.
It's totally Instagram-centric. Lots of great examples of Instagram stars who mastered the art of building a following and keeping your "brand" alive and in front of your followers. I love the author's voice and humor. It made me want to know her! She's been in the business for a long time and knows what she's talking about.What I wished for that wasn't there was more specific information about how these "stars" actually build their Instagram presence. Maybe I'm being goofy but I wanted a little more how-to.
2 years ago when I started a beauty related Instagram account, I went to my local library to find a book that would help me in marketing myself best and to understand the influencer space. There was nothing that was available then. Fast forward to today, Ms. Hennessey’s book is exactly what I was looking for then. Speaking from a place of experience and knowledge, she gives a unique insight to an evolving space. I highly recommend picking up this book if you are a content creator and influencer that is looking for guidance in manuvering through this sphere.
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